From “Get Ready With Me” to “Whisk With Me”: Why Matcha Is Everywhere
Watch a few “Get Ready With Me” videos and you’ll notice it: a pastel tumbler, a tiny whisk, and that electric‑green swirl. Matcha showed up uninvited to breakfast and somehow stole the coffee’s seat. Why did this happen—even though most Japanese people don’t actually drink matcha every day? (Day‑to‑day, sencha or hojicha are far more…
