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  • Stick figure comic showing common perceptions of Japanese anime—like “It’s for kids” and “It’s too geeky”—alongside a cheerful character encouraging viewers to give anime a try. Part of a fun guide to Japanese anime.
    Living Between Cultures

    Why Is Japanese Anime So Popular? 5 Iconic Series Explained

    ByRieko July 14, 2025July 31, 2026

    Why is Japanese anime so popular around the world? Its appeal comes from emotionally complex characters, long-term personal growth, distinctive visuals, and stories that treat animation as a medium for every age. I am not an anime expert—many overseas otaku know far more than I do. Instead, I want to explore five iconic series from…

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  • why japanese live longer.
    Japanese Companies & Society

    Why Japanese Live longer: From Japanese Point of view

    ByRieko July 14, 2025February 3, 2026

    Have you ever wondered which country lives the longest? You’ve probably seen articles or TV programs about it—and Japan almost always shows up at the top. But why does Japan have such a high life expectancy? I’ve been curious about that myself. Is it really true? Many people say it’s because of the food. That…

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  • things-to-know-before-going-to-Japan
    Japan Travel & Practical Tips

    Things to Know Before Going to Japan

    ByRieko July 11, 2025February 3, 2026

    Whether you’re gearing up for a whirlwind vacation or plotting a full-on life swap, here are some insider nuggets to get you ready. If you’re looking for the things to know before going to Japan, you’re in the right place. With these tips, you’ll navigate Japanese culture and etiquette without losing your mind. Some reveal…

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  • things to bring to Japan
    Japan Travel & Practical Tips

    Top 5 Things You’ll Regret Not Bringing to Japan

    ByRieko July 10, 2025February 3, 2026

    We all want to make our trips special and unforgettable, right? I’ve traveled to several countries with a spontaneous, go-with-the-flow style—minimal planning, just pack what I can think of, and off I go. It felt cool and adventurous… until I landed in places thinking, “Why didn’t I research more?” Now older (and hopefully wiser), I’ve…

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  • Do not miss out anything! 5 must buy before leaving Japan.
    Japan Travel & Practical Tips

    Must Buy Items in Japan: 5 Essentials Before You Leave

    ByRieko July 8, 2025February 3, 2026

    Have you ever regretted not buying something while traveling — even after debating for way too long in front of the shelf? Yup. Same here. And somehow, those regrets feel bigger when the item was something you stumbled upon in another country. I still think about the stitched cotton dresses in Bali (so beautiful and…

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  • Why Sanrio Is More Than Just Cute: The Power of Kawaii
    Japanese Companies & Society

    Why Sanrio Is More Than Just Cute: The Power of Kawaii

    ByRieko July 7, 2025February 3, 2026

    Some Japanese words are recognised worldwide, like Sushi, Samurai, Karaoke, and Emoji. “Kawaii” is also one of them, indicating cute people or things. Sanrio characters are one of the most iconic symbols of “Kawaii.” Truth be told, I’m a Sanrio lover myself! (I am a 44-year-old woman, in case you’re wondering.) Here in Japan, Sanrio…

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  • What Does Kawaii Mean in Japanese? More Than Just “Cute”
    Japanese Companies & Society

    What Does Kawaii Mean in Japanese? More Than Just “Cute”

    ByRieko June 19, 2025July 31, 2026

    Kawaii (かわいい or 可愛い) is usually translated as “cute,” “adorable,” or “lovable.” However, in everyday Japanese, its meaning goes beyond appearance. We may also use kawaii for something awkward, imperfect, funny, innocent, or emotionally endearing. As a Japanese woman, I often say kawaii not only when something looks cute, but also when a small human…

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